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Effectiveness of Celebrity Endorsement and Brand Image on Purchase Intention of Oreo Blackpink Products that Mediated by Brand Attitude: Efektivitas Dukungan Selebriti dan?…

I Fitria, M Oetarjo


Article Info ABSTRACT
Type Document
Publication
Year

Author / Researchers
Name : Mas Oetarjo
Study Name : Management
Expertise
  • Ekonomi dan Bisnis
  • Manajemen
  • Management