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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 12 (2), 1715–1724-1715–1724, 2024

Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits

ID Aprilia, R Ambarwati


Article Info ABSTRACT
Type Document
Publication
Year
2024

Author / Researchers
Name : Rita Ambarwati Sukmono
Study Name : Manajemen
Expertise
  • Management
  • Operational Management
  • Strategic Management