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Indonesian Journal of Innovation Studies 16, 10.21070/ijins. v16i. 556-10?…, 2021

The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables

A Fatchiyah, RA Sukmono


Article Info ABSTRACT
Type Document
Publication
Year
2021

Author / Researchers
Name : Rita Ambarwati Sukmono
Study Name : Manajemen
Expertise
  • Management
  • Operational Management
  • Strategic Management