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Journal of Islamic Marketing 15 (3), 745-776, 2024

Experiential marketing and Islamic branding: a new perspective on college decision in Islamic higher education

R Ambarwati, DK Sari


Article Info ABSTRACT
Type Document
Publication
Year
2024

Author / Researchers
Name : Rita Ambarwati Sukmono
Study Name : Manajemen
Expertise
  • Management
  • Operational Management
  • Strategic Management