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APMBA (Asia Pacific Management and Business Application) 2 (3), 184-200, 2015

The role of multichannel marketing in customer retention and loyalty: Study in emerald bank customer in Indonesia

A Ambarwati, DZ Hadiwidjojo, A Sudiro, F Rohman


Article Info ABSTRACT
Type Document
Publication
Year
2015

Author / Researchers
Name : Rita Ambarwati Sukmono
Study Name : Manajemen
Expertise
  • Management
  • Operational Management
  • Strategic Management