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Branding: Jurnal Manajemen dan Bisnis 2 (1), 2023

BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY

L Fauziah, AD Subagja, P Anditasari, YS Hidayat, Y Pujisari


Article Info ABSTRACT
Type Document
Publication
Year
2023

Author / Researchers
Name : Luluk Fauziah
Study Name : Ilmu Administrasi Negara
Expertise
  • Ilmu Sosial dan Politik
  • Ilmu Administrasi Negara
  • Political and Social Science